Top 10

Top 8: Most Insane Japanese Fashion Trends (2025)

Japan is not all about geishas and kimonos. Recently, it has become famous for its crazy and weird fashion and style. Here are the top 8 most insane Japanese fashion trends.

Lolita

Lolita is one of the most famous Japanese fashion trends. It’s inspired by Victorian and Edwardian clothing. How about that? Yeah, it’s cool. This includes wearing cute dresses and skirts accessorized with ribbons or lace. The most important thing is to look cute and like a doll.

There are different Lolita styles, like Gothic Lolita, Sweet Lolita, Punk Lolita, Classic Lolita, and Wa Lolita. For example, Gothic Lolita is a combination of Gothic and Lolita fashion, recognizable by darker clothing and makeup. Sweet Lolita draws inspiration from manga and Rococo style and uses a bright color scheme. Wa Lolita uses kimonos and traditional Japanese designs.

Cosplay

The name for this trend comes from the words costume and play. Cosplayers dress up as their favorite character from video games, manga, anime, cartoons, movies…

Since Cosplay became so popular worldwide, there have been numerous events and fan conventions for Cosplayers, some of which have become extremely famous.

Kigurumin

Kigurumi was a short-lived Japanese fashion trend that originated in Shibuya. Young girls were hanging out there, and they wanted some comfy clothes. But instead of choosing sweatpants and a t-shirt, they started wearing cute animal costumes.

Decora

Decora style is famous for layering clothes and accessorizing. But keep in mind accessorizing means wearing every accessory you have. As the name suggests, the point is to look bright, colorful, and decorative. You can wear multiple layers of clothes, necklaces, bracelets, rings, hair clips, stickers, stuffed animals, glitter, hair extensions, bows… But it’s not just thrown together; following a color scheme and matching the accessories is very important. This is what separates a good Decora from a bad one.

Shironuri

In Japanese, Shironuri means “painted in white.” It is inspired by white geisha makeup and Kabuki makeup, which are traditional Japanese makeup styles. Clothing styles can vary in Shironuri fashion, but the most important part is having your face painted completely white.

Ganguro

Ganguro is a rather bizarre Japanese fashion trend that translates to “blackface.” Ganguro girls have an extremely dark tan, contrasting makeup, and bleached hair. It originated among rebels who opposed Japanese tradition, where pale white geisha faces, and black hair was considered the ultimate standard of beauty.

Visual Kei

Visual Kei is a style that emerged in the Japanese music scene. It’s famous for androgyny, crazy hairstyles and makeup and flashy clothing.

The interesting thing is that it’s a predominantly male fashion trend. It is inspired by rock, glam metal, and the punk movement.

Me No Shita Chiiku

Me No Shita Chiiku is a very strange Japanese makeup trend. It’s like putting blush under your eyes to make you look fragile, doll-like, sickly, and like you just cried. The point is to appear innocent, sweet, and needing looking after.

The woman who popularized this trend is Momoko Ogihara, the creative director of Murua. That’s why this trend is also called Momoko blush.

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Enhanced and Hosted by the AiryHair Team.

Sam Fisher

Sam has been working in beauty and health industries since early 2000s with some of the world’s most popular brands. You probably have some of these products at your home right now. With almost 20 years of experience, Sam has a deep understanding of hair extensions, wigs and all things beauty as well as nutrition, fitness, teas and topics of similar nature.

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